Art der Publikation: Beitrag in Sammelwerk

Does reputable employee behavior in social networks affect customers’ trust and word of mouth? An experimental study

Autor(en):

Ivens, Stefan; Schaarschmidt, Mario

Titel des Sammelbands:

European Conference on Information Systems (ECIS)

Ort(e):

Münster

Veröffentlichung:

2015

Zitation:

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