Type of Publication: Article in Journal

Uncovering the Paradox of Affordable Innovation: The Divergent Effect of Innovativeness on Managers' Attitudes Toward Affordable Innovation

Author(s):

Gurtner, Nadine; Gurtner, Sebastian; Schaarschmidt, Mario

Title of Journal:

Creativity and Innovation Management

Volume (Publication Date):

34 (2025)

Number of Issue:

3

pages:

443-465

Citation:

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