Publications

Type of Publication: Article in Journal

Hybrid offerings sales capability: Conceptualization, scale development, and validation

Author(s):

Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, Heiner

Title of Journal:

British Journal of Management

Volume (Publication Date):

33 (2022)

Number of Issue:

3

pages:

1560-1581

Citation:

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