Publications

Type of Publication: Article in Journal

Effects of customer-based corporate reputation on perceived risk and relational outcomes: Evidence from gender moderation in fashion retailing

Author(s):

Walsh, Gianfranco; Schaarschmidt, Mario; Ivens, Stefan

Title of Journal:

Journal of Product & Brand Management

Volume (Publication Date):

26 (2017)

Number of Issue:

3

pages:

227-238

Citation:

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