Publications

Publications

Type of Publication: Article in Journal

Effects of customer-based corporate reputation on perceived risk and relational outcomes: Evidence from gender moderation in fashion retailing

Author(s):
Walsh, Gianfranco; Schaarschmidt, Mario; Ivens, Stefan
Title of Journal:
Journal of Product & Brand Management
Volume (Publication Date):
26 (2017)
Number of Issue:
3
pages:
227-238
Citation:
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