Publications

Type of Publication: Article in Journal

Customer Interaction and Innovation in Hybrid Offerings: Investigating Moderation and Mediation Effects for Goods and Services Innovation

Author(s):

Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, Heiner

Title of Journal:

Journal of Service Research

Volume (Publication Date):

21 (2018)

Number of Issue:

1

pages:

119-134

Citation:

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