Publications

Type of Publication: Article in Journal

Assessing the Effects of Multichannel Service Provider Corporate Reputation on Customer New Product Adoption and RFM Value.

Author(s):

Walsh, Gianfranco; Schaarschmidt, Mario; Ivens, Stefan

Title of Journal:

Journal of Service Management

Volume (Publication Date):

29 (2018)

Number of Issue:

4

pages:

680-702

Citation:

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